<p class="MsoNormal">Choosing a gift for someone is not always as easy as it sounds. Everyone has different interests, and sometimes buying a specific product can be difficult when you don't know what the other person already has or what they actually like.

<p class="MsoNormal">I've been looking into different gifting options available in the UAE recently, and UAE gift cards seem like an interesting alternative. They can give the recipient the freedom to choose something according to their own preference instead of receiving a gift they may not need.

<p class="MsoNormal">I also came across 99Gift.ae, which is launching as a UAE-focused digital gift card platform. They are covering categories such as shopping, apparel, gaming, entertainment, jewellery, electronics and more.

<p class="MsoNormal">I'm curious to know what people here usually prefer when giving or receiving a gift &mdash; a physical product or a gift card?