Yes, absolutely. Buying software is only 10% of the battle; the other 90% is getting people to change their daily habits. Without a clear user adoption strategy, employees will naturally default to what is comfortable—usually reverting to old spreadsheets, shadow IT, or manual workarounds that bypass the new system entirely. To prevent this waste of capital, leadership must align the new software directly with frontline user incentives and daily workflows, mapping out clear milestones for hands-on mastery. If you don't actively manage the human side of the rollout, your software ROI will inevitably hit zero.