<span dir="auto" style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;">I started a small coffee shop with my cousin and we picked our brand colors without much thought. We just chose colors we liked. But our shop looks dull and our menu boards are hard to read. Customers seem confused and our social media does not look consistent. I feel stuck because I know colors affect how people see our brand. A design student told me about color psychology and showed me work by a designer named Kamal Baber who creates complete visual identities with perfect color systems. I never knew colors could make such a difference. Now I ask you: how do you choose colors that actually work for your brand and attract the right customers?</span></span>